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The Femgineer Blog

Lessons to innovate & inspire.

Practical frameworks on technical communication, product development, and building a career you’re proud of.

Book Review

Book Review: BakedIn

Marketing is essentially telling a story and conveying a message to customers and users about a product or a company.  But how do you …

My Experience

Timeline: Mint.com – 2008

At the start of 2008 the primary goals for Mint.com were to deliver a complete personal finance solution, increase customer acquisition, and grow its …