Interview with Maria Giudice, VP, XD at Autodesk and Co-author of Rise of the DEO
I’ve got a new episode of FemgineerTV for you!
In this episode, we’ll be talking about why traditional CEOs have been replaced by a new breed called DEOs, design executive officers, and how companies are basically being led by executives who embrace design thinking.
To help us out, I’ve invited Maria Giudice formerly the founder of Hot Studio. Maria built and successfully ran Hot Studio through 3 tech busts, I’d say that’s enough of a reason for me to want to learn from this amazing design leader! Hot Studio was eventually acquired by Facebook. Maria’s latest role is as the VP of Experience Design at Autodesk and she has co-authored a new book called The Rise of The DEO.
Whether you’re a leader or aspire to be one, you won’t want to miss watching this episode, because Maria and are I are going to be talking about how DEOs:
Are different from traditional CEOs
Evaluate and take risks
Are systems level thinkers
Use their intuition to guide their decision-making
Have cultivated a high level of social intelligence
Care about getting shit done!
Co-create with their teams and manage different roles
Give employees permission to fail
Influence and shape a company’s culture through their unique leadership style
Maria also has one of the coolest offices I have ever been in, and you’ll love checking it out too!
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So intelligent and learned so much about what my daughter does.
Fascinating and a pleasure to watch. Inspiring questions, a compelling life story, and saying _all_ the best things about Design. Super!
Great to hear that you enjoyed the episode Glenn! Do you have anything to add in terms of applying design thinking to leading an organization?
Hi Carol – Maria is indeed! Glad to hear you are a proud mother. You’re pretty talented yourself 😉