A few weeks ago one of the students who is currently in our Ship It Course, Nathan, told me the following:
“I don’t know if you remember, for my product idea I wanted to contract out to a development company and get it done! But I did not follow some of the major steps.
I wish I would have taken this course a year earlier. I recently ended the contract with them (due to some communication issues and the cost). Most importantly, since I’m starting over, I want to complete some interviews and usability tests with early adopters. (I did create some tests before but never asked anyone’s opinion to improve the product!)
I’m so glad that I took this course and I’m taking a step back to do things in the proper way!”
It was wonderful to hear Nathan’s feedback, but more importantly I was thrilled that he wasn’t afraid to take a step back, and try a new approach.
If you’re a innovator like Nathan, you probably also have a million questions running through your head!
- “Should I hire a full time developer or a development shop?”
- “Should I build a mobile product first? Or just a web app?”
- “Where should I be looking for early adopters?”
- “How should I approach them?”
- “When is it too soon to be marketing?”
- “How do I price my product?”
- “I’ve launched my product but I just hear crickets, what do I do next? Help!!”
You wish that you could easily find advisors, mentors, or anyone who has done this before, and has the time to help you out consistently!
I know I’ve struggled through this period as I was building products for Mint, BizeeBee, and Femgineer. It has taken me many years (8+), a lot of books, and talking to literally hundreds of people to pieces all this information together.
I don’t think everyone else should have to go through this lengthy struggle. That is the primary reason why I created the Ship It Course.
I want to give entrepreneurs, engineers, product managers, and product marketers like YOU, the answers you are looking for from instructors who have successfully build, launched, and made money from products!
Now there are a LOT of great courses and resources out there, and I want you to find the one that is right for YOU.
So if you’re wondering what you’ll GET from Femgineer’s Ship It Course then here it is:
High touch. You are not a number to us! We limit our class size to 50 students, so that we can focus on providing each student individualized attention. We give you feedback on all your homework assignments. We also provide online office hours weekly, and if you want 1-1 coaching from an instructor you can book an appointment at a time that works for you.
Easy access. It doesn’t matter where you are in the world! We’ve had students from France, Germany, UK, UAE, and India participate in our course. Having it online means you can take part from anywhere! It also means that we know there are cultural nuances but our approach works across markets.
Materials. We distill information from the best books and resources, but also give them to you as part of the course, if you’d like to dig a little deeper. You’ll also learn what has worked from our experiences. You’ll have access to all the lectures through recordings, so if you miss something you can go back and re-watch it later.
Ongoing support. We know products take sometime to get off the ground, and you might have more questions or needs later on. So we stay in touch even after the 8-weeks, and we want you to come back and visit us!
So yes there are other resources available to you, but ask yourself the following:
Who is going to give you step-by-step directions that are easy to follow?
Who is going to give you feedback that applies to your product and is actionable?
Who is willing to sit down when it’s convenient for you, to talk about your idea, or get you out of a slump if you’re stuck?
Let your answers guide you to the course you’re looking for.
Learn more about the course here. Applications are due this Friday February 12, 2016!
