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Deploy 2010: 3’S to a Successful Launch

Poornima
Founder, Femgineer
· October 30, 2010 · 1 min read

I’ll be speaking at Deploy hosted by Seattle 2.0 on November 8, 2010.  Building upon a couple of my blog posts (Pre-Launch and Post-Launch) …

I’ll be speaking at Deploy hosted by Seattle 2.0 on November 8, 2010.  Building upon a couple of my blog posts (Pre-Launch and Post-Launch) I will be speaking on the engineering execution for a successful Launch.  Here is an outline of the topics I will cover.

1. Stability

  • Security: store and retrieve hashed password, encrypt sensitive information, field validation through JS, Ruby, Java, and DB constraints
  • Bugs: prioritize mission critical vs. look and feel
  • Background Processes: nightly cron jobs, data imports
  • Browser Interoperability Issues: IE Hacks, Litmus

2. Scale

  • Identify bottlenecks through performance testing: JMeter, New Relic, profilers
  • Front-End Optimizations: JS compression, sprite images, measure page load and rendering times
  • Back-End Optimizations: index database tables, avoid costly joins, identify “growth tables”, lazy loading and load fewer columns, caching, process data via db instead of loading into business logic
  • User Experience: design around slow processes

3. Support

  • Logging
  • Error Messages and Error Handling
  • Debugging Tools: scripts for redundant queries, DB admin
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