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The Femgineer Blog

Lessons to innovate & inspire.

Practical frameworks on technical communication, product development, and building a career you’re proud of.

Product Development

Scraping Product Too Soon?

Not enough customers sticking around?  Blame product.  Not enough customers converting from free to paid?  Blame product.  Just not enough traction?  Scrap product, and …

Design

Design Resources for Developers

No one questions the notion that design matters, and good design has also been rewarded.  I’m a recipient of that reward, having been a …

Product Development

Cost of a Customer

Too often founders and CEOs fixate on CAC (customer acquisition cost) or LTV (lifetime value of a customer), but they fail to consider the …