Lesson 5: How to Create a Concierge MVP
This is the fifth lesson in the series: How Non-Technical Founders Can Bring a Product to Market. By Poornima Vijayashanker Welcome back! In my previous lesson …
This is the fifth lesson in the series: How Non-Technical Founders Can Bring a Product to Market.
By Poornima Vijayashanker
Welcome back! In my previous lesson I cited a few examples of successful startups that began with the Concierge MVP: AirBnB and Zappos.
By this point you understand what a concierge MVP is, the importance of starting with it whether you’re a technical or non-technical founder, and you have some examples of companies that began as a concierge MVP. So now you’re probably wondering how you can get started?
To begin, you will need to decide what your value proposition is i.e. what are you offering as a benefit to potential users. For example, when I started offering my first course at Femgineer, my value proposition was for people to learn product development, in 8-weeks, online, and from a reputable practitioner, me!
Remember you can test out various value propositions.
Next you need to come up with a theory for who you think your early adopter might be, and make sure to put the value proposition in the context of the early adopter.
Going back to my example, I did this by saying the course was for product managers, software engineers, and startup founders, who wanted to build tech products. I intentionally limited the types of people and the products they would want to build, because I wanted to be clear, and have a focus.
Finally, you need to provide a brief description of the experience someone will go through. You can be as detailed as you’d like to be at this stage.
Once you’ve completed those three steps you’ll have to go out into the world and advertise it!
You can start by reaching out to your network if you think there maybe early adopter there. If not, then you’ll need to think about where your type of early adopter hangs out and advertise on those mediums with a call to action to either sign up, enter an email address, or give you a call. You want someway to communicate with people.
In my case, a lot of my early adopters were my Twitter followers, and blog readers. They signed up by filling out an application.
Hopefully, you will get someone who responds to your ad. Once you do, you need to follow up with each to get some feedback.
In the next and final lesson, I’ll explain what feedback you should be looking for, and how to measure the success of your Concierge MVP.
Did you enjoy this lesson? Got any questions for me on it? Please let it the comments below and I’ll be happy to answer it!
Checkout out the previous lessons:
- Lesson 1: Why do so many minimum viable products fail?
- Lesson 2: What is a concierge MVP?
- Lesson 3: Why should both technical and non-technical founders start with a concierge MVP?
- Lesson 4: How Successful Companies Started with a Concierge MVP
Already built an MVP and ready to attract customers and generate revenue? Then check out our upcoming GROW IT Course here.
