Idea To Product: How To Avoid Going In A Million Directions

Congratulations on coming up with an idea! When you’re going from idea to product, you’ll be tempted to want to go in a million directions.

You might want to productize it into a THING, such as a book, a service, or software app, and start making some money!

While it’s important to productize our idea, we need to start by making sure our idea doesn’t just appeal to us. It needs to appeal to others, and they need to be willing to pay for it.

Whenever I say this people get up in arms. They worry that someone may steal their idea or they may receive some negative feedback.

To protect their idea, they either keep it in their heads, or just appeal to those who are in their trusted circle.

The problem with keeping an idea to ourselves is that we fail to discover what is really good and bad about it.

And the problem with getting feedback from our trusted circle is that the feedback ends up being pretty biased. We’re showered with praise or may give us feedback that doesn’t really apply to who the idea is intended to be for.

First Step In Going From Idea To Product Is Learning To Share It And Filter Feedback

In today’s lesson, I’ll show you how to effectively share your idea, and learn how to filter feedback.

Create And Share Your Pitch

In the video, I talk about creating a pitch using the pitch formula. Once you’ve watched the video, take some time to create your pitch using the pitch formula. Then share it with me in the comments below.

Looking forward to continuing the conversation there!

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