New Product Launch Didn’t Lead To Customer Clamoring Around It?
This lesson “New Product Launch Didn’t Lead To Customers Clamoring Around It?” is part of Femgineer’s Grow It Introductory Series. You did it! You launched …
You did it!
You launched your product. Well done.
Unfortunately, you were greeted by a chorus of crickets instead of a stampede of new customers.
High fives and fist bumps quickly turned into befuddlement…
What went wrong with the new product launch
Uh — where is everyone?
I mean, you did tell everyone you knew about your product…
Like your entire family, your friends, your posse, your alma mater, your Twitter followers, your fellow Millennials, Gen Xers, Baby Boomers, and the list goes on and on and on.
I hate to call you out … but THAT right there is the fundamental problem:
You targeted waaaaay too many people.
If you’ve ever thought, “Who wouldn’t want my product?” You need to pay close attention to today’s video lesson on driving demand for your product!
I’ll share the #1 demand generation strategy I’ve taught to the 100+ startups I’ve advised over the years —
It will help you finally nail the customer segment that is going to pay for your product (…and rave to others about it).
And for the love of technology, please do not waste another hour of your time building a product for everyone, mmmkay?
There is power in one.
Build it for one.
Don’t forget to enter your challenge comments below!
Get more lessons, including individualized feedback on your product by signing up to participate in Grow It’s Introductory Series here by August 31, 2016.
