Femgineer Heading to SxSWi

I’ll be taking the annual expedition to SXSWi.  While it’s a veritable spring break for startup fiends and tech geeks I like to set some goals for what I’m going to accomplish.  This years goals are actually quite simple and focused:

1. Spread the word about Femgineer. I’m sure many of you have noticed that for the past 6 months I’ve been heavily focused on teaching, blogging, and basically transforming Femgineer into a educational startup focused on helping highly skilled professionals level up in their careers.  I always like to start building companies for a niche.  So my initial customer base is tech professionals: engineers, designers, product managers, and tech entrepreneurs.  I’ve also honed in my offerings to: a long form course on lean product development taught for 8 weeks a few times a year, and short workshops that I teach around the SF Bay Area.  At SXSW I’ll be offering some specials to those who sign up for the next Lean Product Development course, which will begin at the end of April.  But you have to be present and at SXSW to get the special!

1. Meet other Femgineers. I’ll be hosting a dinner, and inviting designers, developers, and product managers to attend.  The focus of any conference is to network, but sometimes it’s nice to do in a more intimate setting with like-minded people who are from around the country.  To keep it an intimate affair, I’m capping the attendee list to 25.  If you’re interested in joining please RSVP.  I’d like to thank our sponsor Social Chorus and my buddy from high school, David Cruz, for helping to make this event happen!

1. Catch up startup fiend friends from around the country.  While I wish all my startup friends lives in SF, I’m actually really happy that they don’t.  Not because I don’t want to see them regularly, but because I get the chance to hear what’s going on in their neck of the woods.  Getting a different perspective is key to creativity. David Kadavy is one of my all time favorite SXSW buddies, and I have to thank my dear friend Abby Albright from high school for hosting me!  I’m also really looking forward to meeting a few people I’ve been mentoring for months at the conference.

Every year SXSW gets bigger, and a lot of people complain about it.  But I think you have to take it all in stride.  The things I enjoy about the conference are learning more about design, networking, and above savoring delicious Texas BBQ! Perhaps see you a future SxSWi!

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