Create products people will pay for before they're even built

If you want to build a successful startup or create an insanely great product, read this book.

- Dave McClure Angel Investor & Founding Partner 500 Startups

This book will show you how to:

  • Finally launch that idea you’ve been dreaming about.
  • Build a world-class software product without a technical background or startup experience.
  • Find customers who will gladly pay for your product.

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about the author









Poornima Vijayashanker is currently the founder at Femgineer, an education startup that helps empower engineers, founders, and product leads to transform their ideas into tangible, high-impact products.

She was the founding engineer at, where she helped build, launch, and scale the product until it’s acquisition in 2009.

she’s not building products or companies she enjoys Bikram yoga, rock climbing, and running. Poornima lives in sunny Palo Alto, CA with her boyfriend and two cats: Colby Jack and Riley.


  • FramedData
  • Hackbright
  • MemCach
  • NewRelic
  • Shopify
  • MongoDB
  • Yelp