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How To Quickly Spot And Move On From Bad Marketing Channels

This lesson on Bad Marketing Channels is part of Femgineer’s Grow It Introductory Series.  Let’s face it, all of us are bound to make this mistake at some point in time: investing in too many marketing channels! Here is how to spot bad marketing channels. Sometimes we do it because we’re making up for not investing enough…

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How To Avoid Overspending On Marketing Your Product

This lesson is part of Femgineer’s Grow It Introductory Series.  Founders are notorious for one thing. (And it’s not entirely their fault.) It’s now easier than ever to overspend. Especially on marketing. Within seconds you can click a shiny button and blow through your precious cash without actually… acquiring new customers, seeing a ROI, or learning…

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Just Because You Aren’t A Marketer Doesn’t Mean You Can Neglect Marketing

This lesson is part of Femgineer’s Grow It Introductory Series.  Let’s talk about the F-word. You’ve been called it more times than you can count. You own it. You’ve fought for it. You wear it on your nametag, proudly. Yeah — you’re a Founder, damnit. And you have this ethereal ability to transform ideas into products….

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