Closing Customers: It’s NOT Just About The Price of Your Product

By Poornima Vijayashanker This is an excerpt from taken from my latest book: How to Transform Your Ideas into Software Products In 2005 I was buying my first car ever. It was one year after I graduated from college, so I was on a really tight budget. I thought about buying a used car, but it turns out the interest rate for financing a used car is much higher than the one available for a brand new one. I continued to do research and ... Read more

Hacking Learning

By Poornima Vijayashanker  After a wonderful week in London of speaking at Campus Party Europe. The weather in London was surprisingly amazing, like being back in sunny California, but surrounded by British accents! Unlike most conferences where people try to sell you things, Campus Party Europe was ALL about learning! One of the talks I did there was on First Steps for Startup Founders. I started by talking about how I envy first time founders, because every new experience presents you with a ... Read more

Your Own Product Development Personal Trainer

Bored from listening to one of the speakers at the Google Women Developer conference, Beatriz scrolled through her phone to check her latest tweets. Sending out a tweet about being at the conference, she was surprised that she got a reply tweet back from one of the speakers at the conference, Poornima Vijayashanker. Curious, Beatriz decided to attend her workshop where she was inspired by Poornima's experience building Mint, and her journey and expertise as a tech professional. Wanting to hear more, Beatriz sought her ... Read more

Stop the Protectionist States of America

Dear Femgineer Readers, For those of you who want to learn more about what Protect IP and SOPA are, here is a video on the topic: PROTECT IP / SOPA Breaks The Internet from Fight for the Future on Vimeo. If you are interested in stopping the the government from continuing to take away more and more of our liberties you can also sign the petition at the end of the video. Sincerely, Poornima Vijayashanker Coder with Conviction Read more

Chocolate World Tour: Fran’s Seattle, WA

Aside from coding, yoga, and travel, I'm a HUGE chocoholic.  I prefer daily intakes of dark chocolate in bar form, nothing less than 70% will do, but I also make  truffles, and occasionally indulge in making dark chocolate crème brûlée. You can find me on Saturdays at the Chocolate Garage in downtown Palo Alto, sampling bars of dark chocolate from around the world. I'm starting a new series of visiting chocolate shops across the world and posting video tours of my visits for others to enjoy. Today ... Read more