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Startups

How To Leverage Your Competition

This lesson is part of Femgineer’s Grow It Introductory Series.  Elbows down. There’s a ‘No Jabbing Allowed’ rule in this post arena. Because as it turns out, your biggest competitors can actually help you. (So stop obsessing over their Twitter updates, product reviews, and Instagram pics already.) I’m not saying you need to exchange matching friendship bracelets….

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How To Quickly Spot And Move On From Defunct Marketing Channels

This lesson is part of Femgineer’s Grow It Introductory Series.  Let’s face it, all of us are bound to make this mistake at some point in time: investing in too many marketing channels! Sometimes we do it because we’re making up for not investing enough time or resources into marketing early on, like we mentioned in…

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How To Avoid Overspending On Marketing Your Product

This lesson is part of Femgineer’s Grow It Introductory Series.  Founders are notorious for one thing. (And it’s not entirely their fault.) It’s now easier than ever to overspend. Especially on marketing. Within seconds you can click a shiny button and blow through your precious cash without actually… acquiring new customers, seeing a ROI, or learning…

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