Taking an idea from inception to a product that can be shipped takes more than just coding skills. It begins with doing market research to identify customer segments, validating that one or more segments has a problem through customer interviews, and then finally translating customer needs into features.
Initially, much of this work can be done individually by either a startup founder or a product manager. If they are initially creating a concierge MVP, then there isn't much that needs to be ...
Many of you might have heard about the Series A Crunch that happened last year. It left a lot of startups scrambling for funding. Those who were ahead of the curve received funding, those who were fortunate were acquired by larger companies looking for entrepreneurial talent, while others sadly ended up in the dead pool.
I spotted signs of the crunch happening very early on. I knew that getting another round of funding for my startup BizeeBee would be difficult. I cringed ...
My first job was at a big company. It gave me the comfort of a steady paycheck and a stable pace of life. I had features that I owned, but after a couple years I realized where my career was headed, I was going to be a one-trick pony! Sure the pay was great, but if I didn’t do something immediately to change my situation then I could be laid off with minimal transferable skills.
Fortunately, I thought ahead, and decided to ...
A conversation with Wealthfront’s VP of Engineering, Avery Moon about what it takes to get hired as a software engineer at Wealthfront.
In 140 characters can you describe Wealthfront?
Wealthfront is the largest & fastest-growing software-based financial advisor. We provide low-fee, tax efficient diversified portfolios.
What annoys you most when looking through hundreds of resumes from engineers?
Resumes are most challenging when they exaggerate or have factual inaccuracies in previous technical experiences. Some cultures reward bravado, but at Wealthfront we focus on the best ideas and ...
For the past year, I've been very focused on building Femgineer into a business. Spending my time teaching courses and workshops both online and offline at General Assembly, HackBright, incubators, technology non-profits, and now at Duke University. I've also been hosting forums across the country to address sensitive topics that are holding people back in their careers in tech, and speaking all over the world about product development, startups, and software engineering. Having done all of this, I'm not tired, but more energetic than ever because this is ...
Teaching at Duke this fall, one of my objectives is to showcase different approaches to building technology and a business around it. This week I taught the students about positioning. Positioning is basically creating an image or identity in the minds of customers. Given the abundance of products out there, a company has to position itself in order to gain any mindshare with prospective customers.
To illustrate the case of positioning oneself in a vertical market, I showcased the company AeroVironment, aka ...
This post was inspired by the Startup Edition prompt, “How do you build a team?"
When I started BizeeBee, I had one word in mind, freedom. More specifically, I wanted the freedom to be able to work from anywhere, and still make progress. However, having never built or run a remote team I knew I'd need help.
My co-founder Alex Notov had a very strong vision for how to make this possible. Having been a freelancer for a few years, he had developed ...
As each student slowly walked into the classroom yesterday, and sat down, I had a smile on my face. Each one of the 25 students in my class represented a young mind that was ready with a strong desire to learn, and hopefully add a touch of their personal experience and creativity to the world. Unlike most of the other courses on campus, mine is not a required course, it’s also filled with primarily seniors, which of course means that each ...
Each week, Startup Edition poses a single question to a group of bloggers from the startup community. This week’s question is “How do you turn your idea into a startup?” Karen's answer? Don't assume you can just hire a "sheryl" to do all the hard work.
by Karen Catlin
few months ago, I introduced two of my friends to each other, both of whom are named Joe. Ever since, they've been working on a startup idea, doing the usual market research, talking with potential customers, designing ...
After much success founding WooThemes, Adii Pienaar is paying it forward with other like minded entrepreneurs with his new much anticipated venture, PublicBeta.
PublicBeta, which is sponsoring a scholarship for the fall term of our Lean Product Development course, will bring a community of well regarded and already successful entrepreneurs (Hiten Shah, Chris Savage,Spencer Fry) together to teach and mentor others with their venture.
Already, Pienaar has made plans to differentiate PublicBeta from the other entrepreneurial educational networks like Mixergy, and according to ...