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Software Principles & Practice

How to Use Empathy to Build Software Products

By Poornima Vijayashanker There’s one skill that every wildly successful product manager, UX designer, businessperson, and leader has in common. It helps them unite teams and ship products that customers love time and time again. What could possibly unite all these technologists? It’s conscious and deliberate empathy. Most people believe empathy is just about being compassionate,…

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Stuck making a tough decision? Here’s how 3 readers decided and delighted their customers.

By Poornima Vijayashanker When you woke up this morning you probably got out of bed, and had to decide on what to wear (unless you have a uniform..), how to do your hair (if you’re like me and have a pixie cut it’s easy!), and then you were off to work or maybe you took…

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Journey From Founding Engineer to Founder, Lesson 2: Invest in Infrastructure

By Poornima Vijayashanker A little over 4 years ago I decided to transition from being a founding engineer to a founder. I knew that I could build a product and recruit a team, I had learned those skills at my first startup, Mint.com. But I was really curious to know what it was like to…

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