Product Development

Getting Working Capital to Fund Your Product and Your Business

By Poornima Vijayashanker This post is based on Chapter 14 from my latest book: How to Transform Your Ideas into Software Products As the old adage goes, “It takes money to make money.” If your goal is to eventually build a business, then you’ll need to realize that this requires capital, and I want you to have a sense of how you can get this funding. I also think there are a lot of myths about how software products are built, and I want to ... Read more

Building Products Beyond the Launch

By Poornima Vijayashanker I’ve contributed to more than a handful of launches. Probably the most successful and public one to date has been Mint.com’s launch at the original TechCrunch40 competition, where we walked away as winners of a nice $50K check! It was definitely an atypical launch. What I’ve learned from both successful and underwhelming launches is that you get more than one chance. While launch day is important, it is not what is going to make or break your product’s success. A ... Read more

How to Attract Top Technical Talent for Your Early-Stage Startup

By Poornima Vijayashanker There are a lot of things I really suck at. The first is visual design. I’ve never been trained as a designer, and while it would probably take just a month or two to learn Photoshop, I know my time would be better spent doing other things. So I don’t even bother doing more than some light CSS and HTML, and on occasion I fiddle with a Photoshop file someone else has already designed for me. You’d think that as ... Read more

Meet the Femgineers Who Have Helped Build Spotify

By Poornima Vijayashanker If you’re a music lover, then you're probably already listening to your favorite tunes on Spotify. If you haven’t come across Spotify, then you should certainly check them out! They are one of the hippest startups, reinventing how we discover, listen to, and share music. Spotify has been built by a team of top technical talent, and I was curious to learn more about what it's like to work there and what draws top engineers to the company! So I ... Read more

Lesson 1: My experience as an early stage startup employee.

This is the first lesson in the series: Why Should You Consider being an Early Stage Startup Employee. This mini-course is from our monthly event series: Femgineer Forum, which was sponsored by nousDECOR in April 2014. By Poornima Vijayashanker If you think that being at an early stage startup employee means that you just work 100 hour weeks, then you're in for a surprise! Having been an early stage startup employee at Mint.com, and having started my own startups: BizeeBee and Femgineer, I've gotten a real sense ... Read more

Last Day and Chance to Apply for Lean Product Development Course in 2014

By Poornima Vijayashanker For the past few weeks I’ve mentioned that if you’re waiting for the right time then you’re idea will just never get off the ground. There will always be unforeseen circumstances that get in the way of you making progress. You just have to charge on forward and learn to be resourceful. I’ve also mentioned why it’s important to continue to learn from others and how it can be instrumental to when you’re pursuing a new path or strategy. I ... Read more

Invest in Your Idea

By Poornima Vijayashanker Two weeks ago I was making a decision to invest $2500 into a new course called Mastering Product Launches. For some people this might not seem like much, but to me, it’s a lot of money, because I’m bootstrapping my business. OK I know what you’re thinking, “Why are YOU taking a course on Mastering Product Launches?” I’m NOT a Know-it-All While it’s true that I’ve launched a number of successful software products, I’ve never launched a book, and I’m getting ready ... Read more

How a Yoga Teacher Became a Tech Entrepreneur

By Justin Reyes On her way to the laundromat, Silvie Hibdon noticed that she didn’t have any quarters. Coming back from yoga class she doesn’t usually carry them around with her. In the age of mobile payments, Silvie thought that there shouldn’t be a need for carrying loose change anymore. After a short brainstorm session, Silvie and her friend came up with the idea of a mobile payments based point-of-sale for laundromats. Silvie is an international yoga teacher, who enjoys the process of exploration ... Read more

How One Software Engineer Learned to Save Development Time for His Team

By Justin Reyes As a lead software developer at Position Logic, a leading B2B location-based services provider, it was business as usual for Andres Hernandez doing test driven development, implementing a bunch of classes, and fixing bugs. Looking to improve his own skills and his development team's, he started following blogs and magazines that covered design and startup trends. One day he received an email newsletter from Amazon’s best selling “Design for Hackers” author, David Kadavy. While reading the newsletter, Andres caught ... Read more

Journey From Founding Engineer to Founder, Lesson 1: Be Honest About What You Don’t Have

By Poornima Vijayashanker A little over 4 years ago I decided to transition from being a founding engineer to a founder. I knew that I could build a product and recruit a team, I had learned those skills at my first startup, Mint.com. But I was really curious to know what it was like to be a founder. I wanted to build a company and a business. Most recently I’ve met many engineers out there who are contemplating this transition, and maybe filled ... Read more
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