Product Development

How to Gain Traction Through Partnerships & Avoid Becoming a Commodity

Interview with David Terei, CEO and Co-founder of Memcachier By Poornima Vijayashanker When Amazon launched ElastiCache, an in-memory cache web service, David Terei and a fellow Stanford PhD student named Amit Levy were fascinated with the technology. Rather than being intimidated by the giant, they were inspired to make a better version of the product that would make developers’ lives easier. They talked to potential developer customers, validated the need for the product, and then built MemCachier. Read on to hear how they ... Read more

Turn Your Skills into a Startup

Interview with Thomson Nguyen, CEO and Co-Founder of Framed Data By Poornima Vijayashanker I sat down with Thomson Nguyen, CEO and Co-founder of Framed Data, to chat about how he based the company on his existing expertise from his previous job. We also talked about why it’s OK — and smart — to launch an early product even if breaks a little, in order to get validation that customers what it. Framed Data takes data from businesses and turns it into actionable insights and decisions. Poornima: “Let’s start with your background. What ... Read more

Monetize Before Making Your Product

By Poornima Vijayashanker This post is based on my latest book: How to Transform Your Ideas into Software Products When I was 6 I took my first stab at being an entrepreneur. I recruited my neighbor, another 6-year-old, and convinced her that we could become millionaires before we were 18. I could tell she was one of those sensible girls who thought I was full of hot air. So to bring it down to a level that would appeal to her sensible nature, I ... Read more

Your Presentation Won’t Please Everyone

By Poornima Vijayashanker A few weeks ago I was giving a talk at a pretty prominent conference. I wanted it to be a well received, so I checked in with the organizer to understand who was going to be there, their level of technical prowess, and what topic would resonate with them. I also spent a fair amount of time rehearsing, and designing my slides to match the quality of the conference. On the day of the conference, I felt pretty good. When I ... Read more

Getting Working Capital to Fund Your Product and Your Business

By Poornima Vijayashanker This post is based on Chapter 14 from my latest book: How to Transform Your Ideas into Software Products As the old adage goes, “It takes money to make money.” If your goal is to eventually build a business, then you’ll need to realize that this requires capital, and I want you to have a sense of how you can get this funding. I also think there are a lot of myths about how software products are built, and I want to ... Read more

Building Products Beyond the Launch

By Poornima Vijayashanker I’ve contributed to more than a handful of launches. Probably the most successful and public one to date has been Mint.com’s launch at the original TechCrunch40 competition, where we walked away as winners of a nice $50K check! It was definitely an atypical launch. What I’ve learned from both successful and underwhelming launches is that you get more than one chance. While launch day is important, it is not what is going to make or break your product’s success. A ... Read more

How to Attract Top Technical Talent for Your Early-Stage Startup

By Poornima Vijayashanker There are a lot of things I really suck at. The first is visual design. I’ve never been trained as a designer, and while it would probably take just a month or two to learn Photoshop, I know my time would be better spent doing other things. So I don’t even bother doing more than some light CSS and HTML, and on occasion I fiddle with a Photoshop file someone else has already designed for me. You’d think that as ... Read more

Meet the Femgineers Who Have Helped Build Spotify

By Poornima Vijayashanker If you’re a music lover, then you're probably already listening to your favorite tunes on Spotify. If you haven’t come across Spotify, then you should certainly check them out! They are one of the hippest startups, reinventing how we discover, listen to, and share music. Spotify has been built by a team of top technical talent, and I was curious to learn more about what it's like to work there and what draws top engineers to the company! So I ... Read more

Lesson 1: My experience as an early stage startup employee.

This is the first lesson in the series: Why Should You Consider being an Early Stage Startup Employee. This mini-course is from our monthly event series: Femgineer Forum, which was sponsored by nousDECOR in April 2014. By Poornima Vijayashanker If you think that being at an early stage startup employee means that you just work 100 hour weeks, then you're in for a surprise! Having been an early stage startup employee at Mint.com, and having started my own startups: BizeeBee and Femgineer, I've gotten a real sense ... Read more

Last Day and Chance to Apply for Lean Product Development Course in 2014

By Poornima Vijayashanker For the past few weeks I’ve mentioned that if you’re waiting for the right time then you’re idea will just never get off the ground. There will always be unforeseen circumstances that get in the way of you making progress. You just have to charge on forward and learn to be resourceful. I’ve also mentioned why it’s important to continue to learn from others and how it can be instrumental to when you’re pursuing a new path or strategy. I ... Read more
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