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Product Development

Why Do People Buy Products Before They Are Built Or Launched

There’s nothing quite like seeing your idea come alive. Putting a product out there is exciting and gives you a feeling of accomplishment!  This is why so many founders I meet who are either technical or non-technical rush into building their product. Founders often prioritize building over discovering why do people buy products. They prioritize building…

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Copycat Products Are Good For Competition And Customers

When we come up with an idea, we’re super excited and think it’s original. Then after a couple conversations and a Google search, we discover that it’s already been done! By someone bigger, better, and with more resources than us. So what do we do? We tell ourselves, “Why even bother? We’ll just end up…

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