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Copycat Products Are Good For Competition And Customers

When we come up with an idea, we’re super excited and think it’s original. Then after a couple conversations and a Google search, we discover that it’s already been done! By someone bigger, better, and with more resources than us. So what do we do? We tell ourselves, “Why even bother? We’ll just end up…

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How To Bring A Product To Market After Its Initial Launch Failed

Too often people expect their first launch to be a huge success. They’ve been told it’s how to bring a product to market successfully. If their expectations aren’t met, they’re quick to throw in the towel and move on. While others won’t bother launching until their product is perfect. And a third group decides to…

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