Engineering

2 Simple Steps to Start Getting Paid to Speak

  By Poornima Vijayashanker A little over 2 years ago, I discovered that people were getting paid big money to speak. I found out that NYTimes best-selling authors make at least $25K-$50K per engagement and Fortune 500 CEOs make $100K to $400K per engagement … for one talk! I had been speaking at events and conferences for a few years at that point, but I wasn’t on either of those levels. I’d never been paid to speak at all! I had gotten over most of ... Read more

Stuck making a tough decision? Here’s how 3 readers decided and delighted their customers.

By Poornima Vijayashanker When you woke up this morning you probably got out of bed, and had to decide on what to wear (unless you have a uniform..), how to do your hair (if you’re like me and have a pixie cut it’s easy!), and then you were off to work or maybe you took the day off, whoohoo! As you go about your day, you’ll notice that people will come up to you, and ask you to choose between one or many ... Read more

How to Make Smart Tradeoffs When Developing Software Products

By Poornima Vijayashanker As technologists we want to build software that is friendly, fast, beautiful, reliable, secure, and scalable. And we expect ourselves to deliver it on time and under budget, because our ultimate goal is to have lots of happy customers who can do what they want: cue Daft Punk’s Technologic! But time and energy are finite, and we simply cannot deliver it all at once. We need to choose our priorities, and this choice is one we should make consciously. Evaluating our ... Read more

5 Obstacles that Stop Innovators from Creating Meaningful Products

By Maria Molfino Today’s guest post is from Maria Molfino, women’s career and leadership coach with a Masters in Design from Stanford and BA in psychology from McGill. We are passionate about building meaningful lives and products that make an impact. But sometimes, we get in our own way. Do any of these obstacles stop you from bringing your dream product into the world? Read on for ways to overcome them. Wanting your project to be perfect Innovators are interested in creating high-quality disruptive products. The ... Read more

How to Transition from Engineering to Engineering Management

Interview with Tasneem Minadakis I recently sat down Tasneem “Taz”, who is an engineering manager at Yelp. Tasneem shared how she transitioned from being an individual contributor to manager, and how she’s handled the challenges that have come with each transition. Yelp is a website and mobile app that connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across 29 countries. Yelp had a monthly average of ... Read more

How to Build a Happy and Productive Remote Team

By Poornima Vijayashanker Last week I received an amazing set of responses from readers like you on the topic of Handling the Anxiety that Accompanies Ambition. Don’t worry I will continue to write more on the topic! I appreciate those of you who opened up by emailing me and leaving comments about what you had been through. Supporting each other definitely helps, and is a necessary component to staying creative and innovative! Yesterday I shot a live pilot episode of FemgineerTV on: How to ... Read more

7 Lessons After 7 Months in Silicon Valley

By Frances Advincula 2014 has been a crazy whirlwind. I left my job in Corporate America on the East Coast, moved across the country, joined an early stage startup, shipped product, moved from SF to Palo Alto (the movers know me by name), and now I’m starting grad school back up again part-time, whew! As I started packing for my trip home to visit my parents for the holidays, I couldn't help but stop and reflect at what my first 7 months in ... Read more

No One Likes a Creep

  By Poornima Vijayashanker Two weeks ago I talked about dealing with deadlines that are doomed, and I talked about how to create more realistic deadlines before committing to a project. A number of readers wrote in asking, “What if I’ve already got a project and I’m going to miss my deadline?” In exchanging emails with readers, I identified that the most popular reason people were going to miss a deadline was because of scope creep. Some of you might already be familiar with ... Read more

From Learning to Code, to Building a Prototype, and then Getting it Funded

Interview with Alyssa Ravasio, CEO and Founder of Hipcamp By Poornima Vijayashanker Alyssa Ravasio loved the outdoors and was fed up with the outdated campsite reservation systems in California. She set out to fix the problem, and since she had a non-technical background, her first line of business was to learn how to code. She took classes at Dev Bootcamp, which enabled her to build a prototype while she was a scholarship student in my Lean Product Development Course. She launched the prototype ... Read more

How to Gain Traction Through Partnerships & Avoid Becoming a Commodity

Interview with David Terei, CEO and Co-founder of Memcachier By Poornima Vijayashanker When Amazon launched ElastiCache, an in-memory cache web service, David Terei and a fellow Stanford PhD student named Amit Levy were fascinated with the technology. Rather than being intimidated by the giant, they were inspired to make a better version of the product that would make developers’ lives easier. They talked to potential developer customers, validated the need for the product, and then built MemCachier. Read on to hear how they ... Read more
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