How to Use Empathy to Build Software Products

By Poornima Vijayashanker There’s one skill that every wildly successful product manager, UX designer, businessperson, and leader has in common. It helps them unite teams and ship products that customers love time and time again. What could possibly unite all these technologists? It’s conscious and deliberate empathy. Most people believe empathy is just about being compassionate, like lending your friend a shoulder to cry on when they’re going through a breakup. Others dismiss it altogether as a distraction, because they believe it’s more important to be ... Read more

How to Build a Community of Evangelists for Your Software Product

By Poornima Vijayashanker We all want customers to crave the products we build. Next, we want them to spread the word, because WOM (word-of-mouth) marketing is THE strongest and most authentic for your product. WOM is a testimonial delivered from one customer to another. The customer spreading the word cares about helping the other person out and is willing to vouch for the product based on benefits they’ve personally experienced. These days, most customer-to-customer testimonials live on the internet through social media, forums, forwarded ... Read more

Stuck making a tough decision? Here’s how 3 readers decided and delighted their customers.

By Poornima Vijayashanker When you woke up this morning you probably got out of bed, and had to decide on what to wear (unless you have a uniform..), how to do your hair (if you’re like me and have a pixie cut it’s easy!), and then you were off to work or maybe you took the day off, whoohoo! As you go about your day, you’ll notice that people will come up to you, and ask you to choose between one or many ... Read more

Make it Easier for People to Give You Valuable Feedback

By Sarah Doody Today’s guest post is from Sarah Doody, a user experience guru and instructor in Femgineer’s Lean Product Development Program. I always like to say that user experiences and products are not created in a silo. The best products are a result of collaborations between teams who are experts at what they specialize in, but also recognize the value that each of their peers brings to the process. But you know who else has to be present to create a great product? ... Read more

The Problem with Simple Advice

By David Kadavy Today's guest post is from David Kadavy, longtime partner of Femgineer and author of Design for Hackers (which debuted #18 on all of Amazon). I don't know about you, but whenever I've received "simple" advice it's left the voice in my head screaming: "WE'RE DYING! WE'RE DYING! FLEE!" The last time I heard this, my heart was racing. It was convinced my whole body was going to die. I had to use my brain—that great rational tool, the human forebrain—to try to tell ... Read more

Differentiating with Design

By Poornima Vijayashanker We know the impact design has on a user’s experience and a product’s adoption. But many product designers don’t realize that design can also be used as an effective strategy when it comes to positioning a new product. In this excerpt taken from my upcoming book How to Transform Ideas into Software Products, you’ll learn about companies that have effectively positioned based on design, and how to evaluate a competitor’s design to position your own offering. At the end of last ... Read more

How Gumroad Has Grown it’s Customer Base with a Lean Engineering Team

By Justin Reyes It’s no question that many startups are embracing lean methodologies and maintaining a lean culture as they grow and scale. One such company is Gumroad. Despite receiving a large round of VC funding they have kept a lean engineering team. Gumroad is a platform that lets individuals easily sell their digital goods. One just needs to create a digital product, upload it to Gumroad, and then Gumroad takes care of the rest! It creates a simple link to the digital ... Read more

Get to Know Design Instructor: David Kadavy

David Kadavy is the author of Design for Hackers, which debuted at #18 on Amazon! He has also been a freelance designer and design lead at a number of startups in Silicon Valley. David is currently a design instructor for Femgineer’s Lean Product Development course. Read our interview with David and get to know this dynamic designer! David we know you love to do improv… Tell us the first interesting thing about yourself that pops into your head? I once went 25 years without ... Read more

Get to Know User Experience Instructor: Sarah Doody

Sarah Doody is an independent user experience designer, consultant, and writer. Previous to branching out on her own, she worked at various startups in New York where she helped shape the product vision and user experience. Before that she worked at a Fortune 500 software company. Sarah is passionate about using the power of storytelling to help teams shift their focus from products to people. Sarah is currently a design and user experience instructor for Femgineer’s Lean Product Development course. Read our interview ... Read more

Femgineer’s Favorite Tools for Product Development

By Poornima Vijayashanker My approach to product development covers the following stages: ideation, market research, customer discovery, prototyping, usability testing, product roadmap, building an MVP, and finally putting in analytics and metrics. In parallel, I'm of course thinking about recruiting teammates, and figuring out how to fund the creation of the product. As a founder this can seem pretty daunting, and ONE of the keys to being able to ship product and keep your teammates happy is to find the right set of tools! The ... Read more
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