Design

Differentiating with Design

By Poornima Vijayashanker We know the impact design has on a user’s experience and a product’s adoption. But many product designers don’t realize that design can also be used as an effective strategy when it comes to positioning a new product. In this excerpt taken from my upcoming book How to Transform Ideas into Software Products, you’ll learn about companies that have effectively positioned based on design, and how to evaluate a competitor’s design to position your own offering. At the end of last ... Read more

How Gumroad Has Grown it’s Customer Base with a Lean Engineering Team

By Justin Reyes It’s no question that many startups are embracing lean methodologies and maintaining a lean culture as they grow and scale. One such company is Gumroad. Despite receiving a large round of VC funding they have kept a lean engineering team. Gumroad is a platform that lets individuals easily sell their digital goods. One just needs to create a digital product, upload it to Gumroad, and then Gumroad takes care of the rest! It creates a simple link to the digital ... Read more

Get to Know Design Instructor: David Kadavy

David Kadavy is the author of Design for Hackers, which debuted at #18 on Amazon! He has also been a freelance designer and design lead at a number of startups in Silicon Valley. David is currently a design instructor for Femgineer’s Lean Product Development course. Read our interview with David and get to know this dynamic designer! David we know you love to do improv… Tell us the first interesting thing about yourself that pops into your head? I once went 25 years without ... Read more

Get to Know User Experience Instructor: Sarah Doody

Sarah Doody is an independent user experience designer, consultant, and writer. Previous to branching out on her own, she worked at various startups in New York where she helped shape the product vision and user experience. Before that she worked at a Fortune 500 software company. Sarah is passionate about using the power of storytelling to help teams shift their focus from products to people. Sarah is currently a design and user experience instructor for Femgineer’s Lean Product Development course. Read our interview ... Read more

Femgineer’s Favorite Tools for Product Development

By Poornima Vijayashanker My approach to product development covers the following stages: ideation, market research, customer discovery, prototyping, usability testing, product roadmap, building an MVP, and finally putting in analytics and metrics. In parallel, I'm of course thinking about recruiting teammates, and figuring out how to fund the creation of the product. As a founder this can seem pretty daunting, and ONE of the keys to being able to ship product and keep your teammates happy is to find the right set of tools! The ... Read more

Interview with Global Product Management Talk

We all want to to ship quality products frequently. But too often individuals, teams, and companies are limited by resources or struggle with getting buy-in to move forward. This hinders progress and innovation! Yesterday I was interviewed by Cindy Solomon of Global Product Management Talk.  During the interview we discussed how lean product development methodologies provide  strategies for building and shipping products that people love.  We dug into my approach for product development within the context of operating on a lean team.  I ... Read more

Design Resources for Developers

No one questions the notion that design matters, and good design has also been rewarded.  I'm a recipient of that reward, having been a founding engineer at Mint.com.  While design matters at every stage of a product's lifecycle, there are some elements to design that matter more than others.  For example, in the initial stages pixel perfection isn't as necessary as one would think to validate a product's concept.  What is important is the overall experience a customer has with the ... Read more

The Silent Salesman

I recently had the unique opportunity of meeting Ian Myles, who has done extensive work designing software and hardware products.  He was leading a discussion amongst startup CEOs regarding the importance of user experience.  No one will contest that user experience is important, but Ian took it a step further, and said its not just about making pretty apps.  The reason user experience is important is because two products being equal in terms of functionality is when: "Design becomes the silent salesman." I thought ... Read more

Whats Does a User Experience Specialist Do?

Despite being a code loving femgineer I secretly harbor a prediliction for design and focus on user experience, which is why I read books like John Maeda's The Laws of Simplicity, Donald Norman's Design of Everyday Things, design infographics (What its like to be a Yoga Instructor  in the US?, What does it cost to pursue your passion?, Studio Stats), and am obsessed with prototyping.   I think its just my innate desire to be creative.  For those who are like ... Read more