Software Development

Stuck making a tough decision? Here’s how 3 readers decided and delighted their customers.

By Poornima Vijayashanker When you woke up this morning you probably got out of bed, and had to decide on what to wear (unless you have a uniform..), how to do your hair (if you’re like me and have a pixie cut it’s easy!), and then you were off to work or maybe you took the day off, whoohoo! As you go about your day, you’ll notice that people will come up to you, and ask you to choose between one or many ... Read more

How to Make Smart Tradeoffs When Developing Software Products

By Poornima Vijayashanker As technologists we want to build software that is friendly, fast, beautiful, reliable, secure, and scalable. And we expect ourselves to deliver it on time and under budget, because our ultimate goal is to have lots of happy customers who can do what they want: cue Daft Punk’s Technologic! But time and energy are finite, and we simply cannot deliver it all at once. We need to choose our priorities, and this choice is one we should make consciously. Evaluating our ... Read more

How to Transition from Engineering to Engineering Management

Interview with Tasneem Minadakis I recently sat down Tasneem “Taz”, who is an engineering manager at Yelp. Tasneem shared how she transitioned from being an individual contributor to manager, and how she’s handled the challenges that have come with each transition. Yelp is a website and mobile app that connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across 29 countries. Yelp had a monthly average of ... Read more

How to Build a Happy and Productive Remote Team

By Poornima Vijayashanker Last week I received an amazing set of responses from readers like you on the topic of Handling the Anxiety that Accompanies Ambition. Don’t worry I will continue to write more on the topic! I appreciate those of you who opened up by emailing me and leaving comments about what you had been through. Supporting each other definitely helps, and is a necessary component to staying creative and innovative! Yesterday I shot a live pilot episode of FemgineerTV on: How to ... Read more

7 Lessons After 7 Months in Silicon Valley

By Frances Advincula 2014 has been a crazy whirlwind. I left my job in Corporate America on the East Coast, moved across the country, joined an early stage startup, shipped product, moved from SF to Palo Alto (the movers know me by name), and now I’m starting grad school back up again part-time, whew! As I started packing for my trip home to visit my parents for the holidays, I couldn't help but stop and reflect at what my first 7 months in ... Read more

No One Likes a Creep

  By Poornima Vijayashanker Two weeks ago I talked about dealing with deadlines that are doomed, and I talked about how to create more realistic deadlines before committing to a project. A number of readers wrote in asking, “What if I’ve already got a project and I’m going to miss my deadline?” In exchanging emails with readers, I identified that the most popular reason people were going to miss a deadline was because of scope creep. Some of you might already be familiar with ... Read more

Bootstrapping a Startup to a $100M Exit Outside Silicon Valley

 Interview with David Cummings, CEO and Co-founder of Pardot By Poornima Vijayashanker David Cummings started a business in college and used it as a test subject, as well as a funding source, for his next company, Pardot. He built an MVP in 45 days, but customers didn’t want it. Learn how David used this early feedback to pivot, hire a great first sales rep, and grow the company into a multimillion-dollar business that was acquired by ExactTarget, then Salesforce—all outside of Silicon Valley. Pardot ... Read more

Building Products Beyond the Launch

By Poornima Vijayashanker I’ve contributed to more than a handful of launches. Probably the most successful and public one to date has been Mint.com’s launch at the original TechCrunch40 competition, where we walked away as winners of a nice $50K check! It was definitely an atypical launch. What I’ve learned from both successful and underwhelming launches is that you get more than one chance. While launch day is important, it is not what is going to make or break your product’s success. A ... Read more

How to Attract Top Technical Talent for Your Early-Stage Startup

By Poornima Vijayashanker There are a lot of things I really suck at. The first is visual design. I’ve never been trained as a designer, and while it would probably take just a month or two to learn Photoshop, I know my time would be better spent doing other things. So I don’t even bother doing more than some light CSS and HTML, and on occasion I fiddle with a Photoshop file someone else has already designed for me. You’d think that as ... Read more

How to Decide If You Should Build or Buy a Software Product

By Poornima Vijayashanker Last year when I planning my birthday party, I waited until the last minute to decide whether to bake a cake or buy one (my favorite kind of cake is German Chocolate). I called a couple bakeries to ask if they could bake a cake with a 48-hour notice. Many said it wasn’t possible, and the ones who could do a 48-hour turnaround didn’t have German Chocolate. I decided I’d bake the cake instead. I looked up several recipes, read ... Read more
Page 1 of 712345...Last »