Archive for the ‘ Book Review ’ Category

Book Review: BakedIn

Marketing is essentially telling a story and conveying a message to customers and users about a product or a company.  But how do you tell a compelling enough story when there are 50,000+ products out there each competing for a slice of the market?  Perhaps it would be easier to get a slice of the [ READ MORE ]

Book Review: The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail

As an entrepreneur one of the biggest challenges is competing against large established corporations, because they possess more resources, capital, and have an established market segment.  However, one way of entering into the marketplace is by identifying non-existing value networks by creating a disruptive technology.  A disruptive technology is a new method or process of handling [ READ MORE ]

Book Review: Made to Stick

I think this is a must read for anyone who is passionate about having their ideas heard whether they are large or small. It is especially crucial for entrepreneurs who are trying to cultivate a product, motivate employees, and grow a company. The premise of the book is how the “Curse of Knowledge” can impede [ READ MORE ]

Book Review: Secrets of the Rockstar Programmers

For my summer software reading I choose Secrets of the Rockstar Programmers by Ed Burns (yes I know the title is a bit cheesy…).  The book contains interviews with several male programmers, who have been in industry for at least 10 years, and have made significant contributions to in pure software such as creating a [ READ MORE ]