Book Review

Thinking Fast and Slow

By Poornima Vijayashanker  Many of us are familiar with the popular book Thinking Fast and Slow in which Daniel Kahneman discusses the speed at which we make decisions. It basically boils down to past experiences and pattern recognition i.e. we are capable of making decisions quickly if we have a wealth of knowledge based on personal experiences, but if we don't then it takes us longer to make a decision. At the beginning of each new year people make a lot of ... Read more

Caught between choosing motherhood and your ambitions? Read Feminine Feminism.

Over Thanksgiving I read Sramana Mitra’s latest book Feminine Feminism. In the book Mitra confirms a theory I’ve always had: the path to freedom, flexibility, and feminism lies in pursuing an entrepreneurial path. In the book Mitra interviews a number of women entrepreneurs who have built multi-million dollar tech businesses. Some, but not all had engineering backgrounds. Many actually partnered with their spouses. And when it came to investment, some took venture capital, while other initially bootstrapped their way to profitability, taking ... Read more

Book Review: JavaScript for PHP Developers

By Diana Espino When I was studying JavaScript back in 1999, there were no resources to learn from. No books, no Mozilla Developer Network, no Codecademy or Code School, and no one teaching it at school! Learning from another source was non-existent for me. My learning came from studying the source code of web sites, observing the patterns I saw, and experimenting with those patterns through trial and error to see what worked. That’s really how I learned how to code for the ... Read more

How to Engineer A Better Software Development Process

By Diana Espino Earlier this year, I took a Femgineer course on Lean Product Development to learn a process that could help me unmask complexity from my software projects. Possessing the ability to see simplicity in complexity, would make my life a lot easier and more headache-free. One of the lectures was taught by Alex Notov (CTO of BizeeBee), in which he shared with us his experience in hiring and working with engineers. He spoke of our introverted personalities, preference for communicating through ... Read more

10 Books that Shaped My 2012

I do my best to not judge a book by its cover, and to read a variety of genres: business, fiction, biographies, philosophy, etc. I've always enjoy reading, but lately I've found that reading is like eating, you need to find what is going to nourish your mind. In my case I need a book that is going to challenge me, teach me something new, or leave me entertained. Hence, I don't bother finishing a book unless I get engrossed in ... Read more

Book Review: Clean Code

By Frances Advincula As promised, I started reading the book Clean Code: A Handbook of Agile Software Craftsmanship by Robert C. Martin on my flight to Colorado,  which is hilarious because I read most of the book already before I read the introduction, and it said, “Be prepared to work hard while reading this book. This is not a ‘feel good’ book that you can read on an airplane and finish before you land.” Talk about timing, yeah? (A disclaimer: It has been ... Read more

Book Review: BakedIn

Marketing is essentially telling a story and conveying a message to customers and users about a product or a company.  But how do you tell a compelling enough story when there are 50,000+ products out there each competing for a slice of the market?  Perhaps it would be easier to get a slice of the pie if you're marketing strategy was baked into your product.  The strategies for doing so are highlighted in my latest read: BakedIn. The authors discuss 28 rules that ... Read more

Book Review: The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail

As an entrepreneur one of the biggest challenges is competing against large established corporations, because they possess more resources, capital, and have an established market segment.  However, one way of entering into the marketplace is by identifying non-existing value networks by creating a disruptive technology.  A disruptive technology is a new method or process of handling an existing technology, its birth often creates a new market or value network. In his book, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, ... Read more

Book Review: Made to Stick

I think this is a must read for anyone who is passionate about having their ideas heard whether they are large or small. It is especially crucial for entrepreneurs who are trying to cultivate a product, motivate employees, and grow a company. The premise of the book is how the "Curse of Knowledge" can impede a person who has ideas from effectively influencing others. Think back to college, the one class you almost-failed-out-of because you were either bored out of your mind ... Read more

Book Review: Secrets of the Rockstar Programmers

For my summer software reading I choose Secrets of the Rockstar Programmers by Ed Burns (yes I know the title is a bit cheesy...).  The book contains interviews with several male programmers, who have been in industry for at least 10 years, and have made significant contributions to in pure software such as creating a framework like Spring, or working on .NET architecture. I thoroughly enjoyed the book, and the format makes it easy to digest.  However, it took me a while ... Read more