Why You Need To Balance Attracting New Customers With Retaining Existing Customers

This lesson is part of Femgineer’s Grow It Introductory Series. Is your yang out of control? I’m about to get a li’l woo on you (stick with me)… If you’re 110% focused on building new features for new customers, you’ve ignored the ancient art of balance… And you could end up wasting weeks or even months…

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How To Avoid A Fundraising Fiasco

This lesson is part of Femgineer’s Grow It Introductory Series.    ‘It’s not you. It’s me.’ Sound familiar? If investors aren’t calling you back, it actually is you. As in, YOU’RE doing something wrong. (Or maybe you have something in your teeth? Spinach, perhaps?) You could be turning investors off without even knowing it. Eek! After…

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How To Leverage Your Competition

This lesson is part of Femgineer’s Grow It Introductory Series.  Elbows down. There’s a ‘No Jabbing Allowed’ rule in this post arena. Because as it turns out, your biggest competitors can actually help you. (So stop obsessing over their Twitter updates, product reviews, and Instagram pics already.) I’m not saying you need to exchange matching friendship bracelets….

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