Archives by: Poornima

How to Fund Product Development Without Investment

By Poornima Vijayashanker While you might think that get funding from investors is easy to come by, it’s not... But, many founders spend a fair amount of time wooing investors even before they have a prototype out the door. They think that an idea is enough to get them funding. This approach not only slows founders down, it stifles product development, and cripples your a business’ actual growth. But you’re probably thinking, “I need funding to develop my product!” I hear ya! The good news is ... Read more

Make it Easier for People to Give You Valuable Feedback

By Sarah Doody Today’s guest post is from Sarah Doody, a user experience guru and instructor in Femgineer’s Lean Product Development Program. I always like to say that user experiences and products are not created in a silo. The best products are a result of collaborations between teams who are experts at what they specialize in, but also recognize the value that each of their peers brings to the process. But you know who else has to be present to create a great product? ... Read more

The Problem with Simple Advice

By David Kadavy Today's guest post is from David Kadavy, longtime partner of Femgineer and author of Design for Hackers (which debuted #18 on all of Amazon). I don't know about you, but whenever I've received "simple" advice it's left the voice in my head screaming: "WE'RE DYING! WE'RE DYING! FLEE!" The last time I heard this, my heart was racing. It was convinced my whole body was going to die. I had to use my brain—that great rational tool, the human forebrain—to try to tell ... Read more

5 Obstacles that Stop Innovators from Creating Meaningful Products

By Maria Molfino Today’s guest post is from Maria Molfino, women’s career and leadership coach with a Masters in Design from Stanford and BA in psychology from McGill. We are passionate about building meaningful lives and products that make an impact. But sometimes, we get in our own way. Do any of these obstacles stop you from bringing your dream product into the world? Read on for ways to overcome them. Wanting your project to be perfect Innovators are interested in creating high-quality disruptive products. The ... Read more

The Art of Micro-Mentoring

By Karen Catlin Today’s guest post is from Karen Catlin, a Femgineer contributor, leadership coach, and advisor advocating for women in the Tech Industry. As you carve your unique career path—and maybe even take the leap to build your own tech product—you’ll benefit greatly from mentors who can help you course-correct, pull through through tough times, and celebrate your successes. But maybe you don’t have a formal mentor, or don’t want one. In this post, Karen shows you a unique way to get ... Read more

How to Transition from Engineering to Engineering Management

Interview with Tasneem Minadakis I recently sat down Tasneem “Taz”, who is an engineering manager at Yelp. Tasneem shared how she transitioned from being an individual contributor to manager, and how she’s handled the challenges that have come with each transition. Yelp is a website and mobile app that connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across 29 countries. Yelp had a monthly average of ... Read more

The Right Way to Practice Empathy

By Poornima Vijayashanker Last week we aired the pilot episode of FemgineerTV on: How to Build a Happy and Productive Remote Team. During the episode, Ben Congleton, and I talked about a number of misconceptions people have when it comes to running a remote team. Ben also shared some strategies for tackling each misconception. My favorite was the conversation around the misconception that a remote team will be devoid of culture and people just won’t care about one another. Ben gave us a great ... Read more

How to Build a Happy and Productive Remote Team

By Poornima Vijayashanker Last week I received an amazing set of responses from readers like you on the topic of Handling the Anxiety that Accompanies Ambition. Don’t worry I will continue to write more on the topic! I appreciate those of you who opened up by emailing me and leaving comments about what you had been through. Supporting each other definitely helps, and is a necessary component to staying creative and innovative! Yesterday I shot a live pilot episode of FemgineerTV on: How to ... Read more

How to Figure Out Your Customer Segment and Price Your Product

By Poornima Vijayashanker Our customers don’t always turn out to be the people we initially think will benefit from our product. Too often prospective customers either think they don’t need the product, don’t want to pay for it, or are just happy with a competitor’s solution and unwilling to switch! Dig a little deeper… It’s important to classify needs of prospective customers into the the following groups: Latent need: have a problem and know they have a problem. Active need: they are actively searching for a ... Read more

Handling the Anxiety that Accompanies Ambition

By Poornima Vijayashanker I recently received a number of requests from readers like yourself, asking me the question: “How do you deal with self-doubt and anxiety?” You might not be one of these people, and think. “Why is she talking about personal development? Just focus on product development!” Even if you aren’t dealing with self-doubt or anxiety, there is a high likelihood that you have a friend, family member, or colleague who might be. You might not even know it! If you want to ... Read more
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