Archives by: Poornima

Differentiating with Design

By Poornima Vijayashanker We know the impact design has on a user’s experience and a product’s adoption. But many product designers don’t realize that design can also be used as an effective strategy when it comes to positioning a new product. In this excerpt taken from my upcoming book How to Transform Ideas into Software Products, you’ll learn about companies that have effectively positioned based on design, and how to evaluate a competitor’s design to position your own offering. At the end of last ... Read more

Your Time vs Their Timeline

By Poornima Vijayashanker Earlier this year my dear friend Rachel was starting to show signs of burning out. She had been working for a very prominent company for 4+ years, dedicating long hours to polishing the product’s design, messaging, onboarding new team of designers, and always doing what needed to be done to meet the company’s tight timelines. Half way into the year she noticed that she had a team that was working well together. Rachel decided it was time to ask for ... Read more

Silliness in Serious Moments

By Poornima Vijayashanker I’ve always liked animals, but I never LOVED them. I also always thought it was strange how much pet owners would fawn over their pets, cuddling with those flea-filled critters! At least that’s how I used to feel - until I started to live with them. For the past year I’ve been living with Colby Jack and Riley, my boyfriend’s two cats. Lighthearted Moments My days are filled with moments of rejection that I have to push past and stay motivated. I ... Read more

Closing Customers: It’s NOT Just About The Price of Your Product

By Poornima Vijayashanker This is an excerpt from taken from my latest book: How to Transform Your Ideas into Software Products In 2005 I was buying my first car ever. It was one year after I graduated from college, so I was on a really tight budget. I thought about buying a used car, but it turns out the interest rate for financing a used car is much higher than the one available for a brand new one. I continued to do research and ... Read more

Don’t Push Yourself Just to Please Others

By Poornima Vijayashanker A few weeks ago I went to Boston for the first time to visit my BFF Jessica. Jessica is one of those people who runs marathons like it's a walk in the park, and I admire her for that! On Sunday morning, when we woke up, Jessica said she was gonna go for a long run. I was no where near marathon shape and was also recovering from a cold. But I wanted to tag along and run for as ... Read more

Getting Working Capital to Fund Your Product and Your Business

By Poornima Vijayashanker This post is based on Chapter 14 from my latest book: How to Transform Your Ideas into Software Products As the old adage goes, “It takes money to make money.” If your goal is to eventually build a business, then you’ll need to realize that this requires capital, and I want you to have a sense of how you can get this funding. I also think there are a lot of myths about how software products are built, and I want to ... Read more

The Myth of Effortless Perfection

By Poornima Vijayashanker Growing up, I was always good at math - and not because I was a “natural” at it.  I couldn’t magically compute numbers in my head, on the fly, nor could I solve problems at the spur of the moment.  No, I was good because I practiced and studied almost everyday.  At the time, I had no idea that it was my consistent practicing and studying that contributed to my success. In my 8th grade Algebra class, I noticed that ... Read more

Reserve of Resiliency

By Poornima Vijayashanker Last year when I was living on the East Coast, I drove to DC to attend Racheal Cook’s Yogipreneur Urban Retreat. On the drive, I enjoyed all the beautiful fall colors of the trees and leaves. It was absolutely magnificent to see, and I now completely understand why people love the seasons there so much - but this Cali gal is still not looking forward to winter! You might be wondering what goes on at a Yogipreneur Urban Retreat. Well, ... Read more

Take Pride in Your Work

By Poornima Vijayashanker I’m spending the first half of this week in NYC, promoting the launch of my upcoming book: How to Transform Your Ideas into Software Products. Then I’ll head back to California to prepare for it’s launch. I’m so excited that it’s only 1-week away! After one of my talks here, a young woman named Sandy came up to me, she thanked me for coming out, and then she said, “I’m really struggling with the concept of self-promotion. I see you ... Read more

Building Products Beyond the Launch

By Poornima Vijayashanker I’ve contributed to more than a handful of launches. Probably the most successful and public one to date has been’s launch at the original TechCrunch40 competition, where we walked away as winners of a nice $50K check! It was definitely an atypical launch. What I’ve learned from both successful and underwhelming launches is that you get more than one chance. While launch day is important, it is not what is going to make or break your product’s success. A ... Read more
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