Taking an idea from inception to a product that can be shipped takes more than just coding skills. It begins with doing market research to identify customer segments, validating that one or more segments has a problem through customer interviews, and then finally translating customer needs into features.
Initially, much of this work can be done individually by either a startup founder or a product manager. If they are initially creating a concierge MVP, then there isn't much that needs to be ...
Happy to announce that Heroku is sponsoring a full scholarship for one student to participate in Femgineer’s Lean Product Development course. This scholarship will be available to any student who meets the following eligibility criteria:
Genuine financial need
Product idea is in a prototype stage
Product idea must be a software application (web or mobile)
Demonstrates a strong desire to attend the course
To apply for the scholarship here are the following steps:
Fill out the scholarship application.
Once we receive your scholarship application, we'll review it within 48 hours, ...
Many of you might have heard about the Series A Crunch that happened last year. It left a lot of startups scrambling for funding. Those who were ahead of the curve received funding, those who were fortunate were acquired by larger companies looking for entrepreneurial talent, while others sadly ended up in the dead pool.
I spotted signs of the crunch happening very early on. I knew that getting another round of funding for my startup BizeeBee would be difficult. I cringed ...
Over the course of the past year I’ve had the opportunity to mentor and coach a number of students, engineers, and startup founders on a variety of topics mostly centered around entrepreneurship, engineering, and product development.
As I’ve gone through the process, it’s been brought to my attention that people don’t always value mentorship. Some people are just looking to me for all the answers to their personal predicaments. I’m not equipped to handle such needs because I’m not trained therapist.
While others ...
Who doesn't want to give back? We all do! But despite our best intentions we sometimes fall short of actually helping people. It's taken me many years to become an effective mentor. I share some of my experiences and learning in my recent post on Entrepreneur.com: What Every Mentor Should Know.
If you're thinking of becoming a mentor please check out the post. If you're already a mentor I'd love to learn what has and hasn't worked for you, so please share in ...
My first job was at a big company. It gave me the comfort of a steady paycheck and a stable pace of life. I had features that I owned, but after a couple years I realized where my career was headed, I was going to be a one-trick pony! Sure the pay was great, but if I didn’t do something immediately to change my situation then I could be laid off with minimal transferable skills.
Fortunately, I thought ahead, and decided to ...
For the past year, I've been very focused on building Femgineer into a business. Spending my time teaching courses and workshops both online and offline at General Assembly, HackBright, incubators, technology non-profits, and now at Duke University. I've also been hosting forums across the country to address sensitive topics that are holding people back in their careers in tech, and speaking all over the world about product development, startups, and software engineering. Having done all of this, I'm not tired, but more energetic than ever because this is ...
Teaching at Duke this fall, one of my objectives is to showcase different approaches to building technology and a business around it. This week I taught the students about positioning. Positioning is basically creating an image or identity in the minds of customers. Given the abundance of products out there, a company has to position itself in order to gain any mindshare with prospective customers.
To illustrate the case of positioning oneself in a vertical market, I showcased the company AeroVironment, aka ...
This past week, Duke held a career fair for employers and students, which of course meant a level of anxiety and distraction amongst the student body. I remember the feelings, because it's exactly how I felt nearly 10 years ago!
While many of my students are in this early stage of meeting recruiters, one of my students, who is pretty well connected, already has a few job offers from growing startups and companies in California. When I asked her which she was ...
This post was inspired by the Startup Edition prompt, “How do you build a team?"
When I started BizeeBee, I had one word in mind, freedom. More specifically, I wanted the freedom to be able to work from anywhere, and still make progress. However, having never built or run a remote team I knew I'd need help.
My co-founder Alex Notov had a very strong vision for how to make this possible. Having been a freelancer for a few years, he had developed ...