Archives by: Poornima

Getting Your Product Hunted Like a Pro

By Poornima Vijayashanker Back in 2007 I was working on my first startup, Mint.com, and in our efforts to be scrappy we explored a variety of marketing platforms to acquire our first set of users. A few of the folks on our marketing team mentioned that they wanted to leverage the content from our blog on Digg. Instead of just putting it out there, they took the time to understand how to use Digg effectively, through a combination of infographics and high-quality ... Read more

Interview with Julia Grace, Head of Engineering at Tindie

Where do NASA, Google, Intel, and the world’s best makers go to create and buy gadgets? They head over to Tindie, the popular hardware marketplace. If anyone knows how to build great products and manage a top-tier engineering team, it’s Julia Grace, Tindie’s Head of Engineering. I sat down with Julia to talk about her approach to building an engineering team and products. In this excerpt from our interview, you’ll learn about her journey from 8-bit video game programmer to Silicon Valley ... Read more

Monetize Before Making Your Product

By Poornima Vijayashanker This post is based on my latest book: How to Transform Your Ideas into Software Products When I was 6 I took my first stab at being an entrepreneur. I recruited my neighbor, another 6-year-old, and convinced her that we could become millionaires before we were 18. I could tell she was one of those sensible girls who thought I was full of hot air. So to bring it down to a level that would appeal to her sensible nature, I ... Read more

Your Presentation Won’t Please Everyone

By Poornima Vijayashanker A few weeks ago I was giving a talk at a pretty prominent conference. I wanted it to be a well received, so I checked in with the organizer to understand who was going to be there, their level of technical prowess, and what topic would resonate with them. I also spent a fair amount of time rehearsing, and designing my slides to match the quality of the conference. On the day of the conference, I felt pretty good. When I ... Read more

Differentiating with Design

By Poornima Vijayashanker We know the impact design has on a user’s experience and a product’s adoption. But many product designers don’t realize that design can also be used as an effective strategy when it comes to positioning a new product. In this excerpt taken from my upcoming book How to Transform Ideas into Software Products, you’ll learn about companies that have effectively positioned based on design, and how to evaluate a competitor’s design to position your own offering. At the end of last ... Read more

Your Time vs Their Timeline

By Poornima Vijayashanker Earlier this year my dear friend Rachel was starting to show signs of burning out. She had been working for a very prominent company for 4+ years, dedicating long hours to polishing the product’s design, messaging, onboarding new team of designers, and always doing what needed to be done to meet the company’s tight timelines. Half way into the year she noticed that she had a team that was working well together. Rachel decided it was time to ask for ... Read more

Silliness in Serious Moments

By Poornima Vijayashanker I’ve always liked animals, but I never LOVED them. I also always thought it was strange how much pet owners would fawn over their pets, cuddling with those flea-filled critters! At least that’s how I used to feel - until I started to live with them. For the past year I’ve been living with Colby Jack and Riley, my boyfriend’s two cats. Lighthearted Moments My days are filled with moments of rejection that I have to push past and stay motivated. I ... Read more

Closing Customers: It’s NOT Just About The Price of Your Product

By Poornima Vijayashanker This is an excerpt from taken from my latest book: How to Transform Your Ideas into Software Products In 2005 I was buying my first car ever. It was one year after I graduated from college, so I was on a really tight budget. I thought about buying a used car, but it turns out the interest rate for financing a used car is much higher than the one available for a brand new one. I continued to do research and ... Read more

Don’t Push Yourself Just to Please Others

By Poornima Vijayashanker A few weeks ago I went to Boston for the first time to visit my BFF Jessica. Jessica is one of those people who runs marathons like it's a walk in the park, and I admire her for that! On Sunday morning, when we woke up, Jessica said she was gonna go for a long run. I was no where near marathon shape and was also recovering from a cold. But I wanted to tag along and run for as ... Read more

Getting Working Capital to Fund Your Product and Your Business

By Poornima Vijayashanker This post is based on Chapter 14 from my latest book: How to Transform Your Ideas into Software Products As the old adage goes, “It takes money to make money.” If your goal is to eventually build a business, then you’ll need to realize that this requires capital, and I want you to have a sense of how you can get this funding. I also think there are a lot of myths about how software products are built, and I want to ... Read more
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