Archives by: Poornima

Parting Ways with Partners

By Poornima Vijayashanker For the past couple of weeks I’ve been focused on writing about partnerships. I started off writing about picking provocative partners, and last week wrote about why it’s important to work with partners who can keep up. The reason I’ve stuck to this theme is mostly because a number of readers, like you, have written in to share their stories with me. Some of you have had amazing experiences, while others have struggled. All your responses have caused me ... Read more

Partners Who Can Keep Up

By Poornima Vijayashanker I've been hard at work all summer working on my manuscript for my upcoming book How to Transform Your Ideas into Software Products. It’s officially done, and out the door for peer review! There are of course little pieces here and there that I need to tend to, but overall it feels good to have something done. I officially began this book project 4 months ago with the goal of launching it by September. Each week I’d make incremental progress ... Read more

Lesson 2: What is an early stage startup?

This is the second lesson in the series: Why Should You Consider being an Early Stage Startup Employee. This mini-course is from our monthly event series: Femgineer Forum, which was sponsored by nousDECOR in April 2014. By Poornima Vijayashanker When the phrase early stage startup pops into some people's mind it becomes associated with high risk, which is valid because it's the stage where anything can happen! Founders can be fickle, the idea behind a product is still being fleshed out, and it's at this stage of the ... Read more

Lesson 1: My experience as an early stage startup employee.

This is the first lesson in the series: Why Should You Consider being an Early Stage Startup Employee. This mini-course is from our monthly event series: Femgineer Forum, which was sponsored by nousDECOR in April 2014. By Poornima Vijayashanker If you think that being at an early stage startup employee means that you just work 100 hour weeks, then you're in for a surprise! Having been an early stage startup employee at, and having started my own startups: BizeeBee and Femgineer, I've gotten a real sense ... Read more

Last Day and Chance to Apply for Lean Product Development Course in 2014

By Poornima Vijayashanker For the past few weeks I’ve mentioned that if you’re waiting for the right time then you’re idea will just never get off the ground. There will always be unforeseen circumstances that get in the way of you making progress. You just have to charge on forward and learn to be resourceful. I’ve also mentioned why it’s important to continue to learn from others and how it can be instrumental to when you’re pursuing a new path or strategy. I ... Read more

Invest in Your Idea

By Poornima Vijayashanker Two weeks ago I was making a decision to invest $2500 into a new course called Mastering Product Launches. For some people this might not seem like much, but to me, it’s a lot of money, because I’m bootstrapping my business. OK I know what you’re thinking, “Why are YOU taking a course on Mastering Product Launches?” I’m NOT a Know-it-All While it’s true that I’ve launched a number of successful software products, I’ve never launched a book, and I’m getting ready ... Read more

How a Yoga Teacher Became a Tech Entrepreneur

By Justin Reyes On her way to the laundromat, Silvie Hibdon noticed that she didn’t have any quarters. Coming back from yoga class she doesn’t usually carry them around with her. In the age of mobile payments, Silvie thought that there shouldn’t be a need for carrying loose change anymore. After a short brainstorm session, Silvie and her friend came up with the idea of a mobile payments based point-of-sale for laundromats. Silvie is an international yoga teacher, who enjoys the process of exploration ... Read more

How One Software Engineer Learned to Save Development Time for His Team

By Justin Reyes As a lead software developer at Position Logic, a leading B2B location-based services provider, it was business as usual for Andres Hernandez doing test driven development, implementing a bunch of classes, and fixing bugs. Looking to improve his own skills and his development team's, he started following blogs and magazines that covered design and startup trends. One day he received an email newsletter from Amazon’s best selling “Design for Hackers” author, David Kadavy. While reading the newsletter, Andres caught ... Read more

Journey From Founding Engineer to Founder, Lesson 2: Invest in Infrastructure

By Poornima Vijayashanker A little over 4 years ago I decided to transition from being a founding engineer to a founder. I knew that I could build a product and recruit a team, I had learned those skills at my first startup, But I was really curious to know what it was like to be a founder. I wanted to build a company and a business. Most recently I’ve met many engineers out there who are contemplating this transition, and maybe filled ... Read more

The Myth of Being Ready

By Poornima Vijayashanker Nearly four and a half years ago I decided to transition from being a founding engineer at my first startup to being a founder. This was by no means an easy decision, and I’m sure a number of you are in the process of making it right now. One of the biggest fears that I had at the time was that I wouldn’t be ready. I rationalized it away by coming up with a list of things that I ... Read more
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