Customer development gets overlooked because we get caught up in our idea. We think it’s either amazing or terrible. But honestly it doesn’t matter what think. It all boils down to how our prospective customers perceive our idea. That’s why it’s important to solicit feedback early on!
How To Do Customer Development Before Launching Your Product
The following video segment is with Ben Congleton, CEO & Co-Founder of Olark and myself. It’s the second in a our series: How to Transform Your Ideas into Software Products.
Ben and I share how did customer development early on by soliciting feedback from early or prospective customers., and how useful it was to create and refine our products.
Once you’ve watched this video, let us know in the comments below, how you’ve gone about soliciting feedback from your customer!
Missed the first video in this series? Check it out here.
Learn more about the process for building, shipping, and selling software products in How to Transform Ideas into Software Products. It will give you a step-by-step process for creating products and getting customer to pay for them even before they’re even built! Check out the book here.