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Timeline: Mint.com – 2008

At the start of 2008 the primary goals for Mint.com were to deliver a complete personal finance solution, increase customer acquisition, and grow its revenue.  What this meant in terms of features was that we would put out an investments tab, increase or PR efforts to have Mint known as a name brand in every…

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Timeline: Mint.com – Winter 2007

The fall and winter months of 2007 were filled with Mint riding the wave of a successful launch at TechCrunch.  It catapults the small startup of less than 15 people into the rankings of personal finance products.  Competitors and investors start to take an increased interest in Mint.  The PR campaign led by Atomic PR…

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